Project / 01 — Identity

Common Ground.

A better kind of everyday.

Year2026

DisciplineIdentity

ServicesStrategy · Brand identity · Packaging

The story

A spirited identity for a neighbourhood coffee concept built around bringing people together.

01 / The brief

Coffee culture can feel serious and exclusive. The brief asked for an identity that would welcome the curious, the regulars, and everyone in between.

02 / The idea

We borrowed the warmth of the café itself: a generous wordmark, hand-drawn marks, and a palette that feels like a late afternoon conversation.

“Good things happen when we meet in the middle.”— Common Ground

03 / The result

A flexible system that moves from cup sleeves to window graphics without losing its distinct personality.